Marriott plans two luxury conversions in Peru, bringing JW Marriott back to Lima in 2028

Marriott is using conversions, not new-builds, to make its next luxury move in Peru. The company says two Lima properties will officially join The Ritz-Carlton and JW Marriott portfolios in 2028, a step that both adds a new top-end brand to the market and brings back a familiar one with the return of the JW Marriott Hotel Lima.

For Marriott, the change is less about raw room growth than brand positioning. Putting both flags into Lima strengthens how the group sells Peru across premium leisure, business, and convention demand, while giving Bonvoy members two clearer luxury redemption and stay options in the capital.

What changed

The headline move is a pair of luxury conversions scheduled to enter Marriott’s system in 2028:

• The Ritz-Carlton, Lima will mark the brand’s debut in Peru.
• The JW Marriott Hotel Lima will be reintroduced to the market.

Marriott framed the projects as part of Lima’s rise as a global luxury destination. The company also tied the JW Marriott project specifically to the city’s business and convention district, signaling that this is not only a leisure play.

That mix matters. A Ritz-Carlton gives Marriott a harder-edged luxury statement in the capital, while JW Marriott typically sits in a slightly broader lane that can appeal to high-end corporate travelers, events demand, and guests looking for a luxury stay without the same positioning as Ritz-Carlton.

Why it matters for hotels and travelers

For operators, the notable point is the use of conversions to upgrade brand presence quickly in a market Marriott already knows well. Conversions can shorten the path to market compared with ground-up development, and in this case they let Marriott add two globally recognized luxury names in one move.

For travelers, the practical implications are straightforward:

• More luxury choice in Lima under Marriott Bonvoy.
• A new Ritz-Carlton option in Peru once the conversion opens.
• The return of a JW Marriott presence in the capital, which may matter to guests who specifically seek that brand’s wellness-led positioning and service style.

The opening window is still some way off, so this is not an immediate booking story. But for loyalty-minded travelers planning future Peru trips, it is an early signal that Marriott intends to make Lima a more important luxury gateway in its network.

Market and brand context

Marriott already has an established luxury base in Peru through The Luxury Collection, including Tambo del Inka, a Luxury Collection Resort & Spa, Palacio del Inka, a Luxury Collection Hotel, and Hotel Paracas, a Luxury Collection Resort. The Lima conversions broaden that lineup rather than start from zero.

The scale points in Marriott’s announcement help explain the strategy. The company said The Ritz-Carlton, Lima will join a regional portfolio of more than 10 hotels across destinations including Mexico, Costa Rica, Chile, and the Caribbean. It also said the JW Marriott project will add to a global luxury portfolio supported by 17 hotels across Marriott’s luxury brands and residences in the region.

The result is a more layered Peru story for Marriott: established Luxury Collection resorts and hotels beyond the capital, plus two high-visibility luxury flags in Lima from 2028. If Marriott hits that timeline, Peru becomes a more complete luxury market for the company, not just a one-brand destination.